Nadler Hotels, the boutique hotel group with properties in London and Liverpool, has rebranded as The Resident.
The group, which was first founded in 2006 by Robert Nadler, is rolling out a refurbishment to all 379 bedrooms and public areas across its hotels in Covent Garden, Soho, Victoria Kensington and Liverpool city centre.
The Resident is said to introduce a ‘more hosted experience’ reflecting a ‘new focus on British provenance’ with a warmer design theme to be unveiled when the renovation project is complete on March 31.
The new-look rooms will include signature items from Tom Dixon, Paul Smith with Anglepoise, Acton based Alter House and fabric elements in the rooms and lobby areas have been sourced from Scottish-based Bute fabrics.
Principal owner, The Mactaggart Family and Partners has also laid bare plans to expand with an additional 1,200/1,500 rooms in the UK in the next seven years.
David JM Orr, CEO of Resident Hotels Ltd, said “We are delighted to be launching a new British hotel brand, The Resident. With the ongoing support of the owners and founders, particularly Mactaggart Family and Partners, we are announcing a new hotel brand that truly reflects what our guests appreciate. The Resident emphatically puts the guest at the heart of everything we do, offering a meaningful travel experience where guests can connect with the local neighbourhood and feel like a resident. We look forward, in the near future, to announcing responsible and sustainable growth plans for The Resident.”
David Orr joined the company in 2018.