Best Western Great Britain has announced the appointment of a new chief executive officer.
The group has welcomed Rob Paterson to the role to replace Rob Payne who left earlier this year following two years in the position.
Paterson joins the largest collection of independent hotels from his role as commercial director at Village Hotels, having also gained experience at the likes of Accor, De Vere, Malmaison and Hotel du Vin.
Paterson will be CEO of Interchange & Consort Hotels, the parent company of Best Western Great Britain and its purchasing company, Beacon.
He joins following news last week of Best Western Great Britain posting a record year for number of hotel applications and activations in 2017.
The membership organisation saw a 110% increase in hotels joining year on year and has a significant pipeline of hotels awaiting activation in 2018.
Best Western Great Britain also announced last month that it is launching its newest brand Sure Hotels by Best Western which has economy, midscale and soft brand options, widening its appeal to 10 brands.
Tim Rumney, chairman of Best Western Great Britain, said: “Best Western is changing, in the last three years we have improved the standards of our member and associate member hotels, going from one to 10 brands and appealing to more guests than ever before. Rob’s strong track record in hospitality, his future facing approach to technology, digital and commercial performance impressed us and we look forward to welcoming him to the business. He joins at an exciting time in Best Western’s 70-year journey.”
Rob Paterson said: “Best Western is an iconic, global brand and I cannot wait to meet the independent hoteliers that make up the membership and get started. The potential of the brands and the organisation excites me and I look forward to building on the great work of the last three years and continuing to grow the appeal of Best Western for hoteliers, investors and guests.”