New hotel app claims to ‘revolutionise’ guest experience

Priscella hotel app

A new app has launched enabling hotel guests to manage their entire journey on their smart phone, revolutionising their experience, according to its creators.

Priscilla, created by MediaConcepts, is designed to be a more intuitive way for guests to access hotel information and services, taking guests from check-in through to departure and helps hoteliers learn more about their guests and retain their business.

From pre-arrival check-in, to ordering room service, requesting items from housekeeping, opening room doors and even controlling room lights, climate and entertainment, Priscilla can help guests personalise and control their hotel stay and help hoteliers better understand the needs and habits of their customers.

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John Bowen, CEO at MediaConcepts, said: “46%* of millennials would stay at a hotel if they could check in on their smartphone. Add in the leisure market and hoteliers can’t afford to ignore the important of smart tech in their customer journey.

“We have developed Priscilla as a smart phone product which enables guests to manage their experience from pre-arrival ‘check-in’ to stay experiences such as booking dinner reservations or receiving their room key on their phone.

“Used well, technology can free hoteliers up to focus on hospitality and delivering the best product and experience to their guests. This is a great example of technology aiding the customer experience whilst also adding to and maximising the hotel’s relationship and knowledge of the customer – experience and data; the core of our work.”

Priscilla says it offers insights that can help hotels personalise and provide relevant content that translate into higher revenue and increased loyalty.

The in-built workflow facilitates the management and assignment of tasks to available staff, and the accompanying staff app notifies them. Department heads and management staff can track feedback and response times of each guest request through the web-based admin console, allowing them to respond as appropriate either in person, or through the app. Having this direct communication can help hoteliers manage issues and helps ensure no surprise negative reviews on TripAdvisor at a later date.

Joe Peskett

The author Joe Peskett

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