The first Scottish Pentahotel opened last week, marking the sixth property for the brand in the UK.
Launching with a star-studded party, the new generation hotel has been created with a ‘fun with functionality’ ethos and plans to stir up the norm of hotel living.
More than 200 guests attended the opening of the new 90-bedroom hotel, which is also home to a bar and living area where guests can check-in, rather than the more traditional reception desk.
The new concept aims to find the same acclaim as the other branches already up and running in other parts of the UK, as well as create a loyal customer base in Scotland.
It has already acquired a loyal customer base the world over from Bejing to Berlin, and now, Inverness.
Alastair Thomann, managing director of Pentahotels Europe said: "We have always wanted a presence in Scotland as we believe the people, and the visitors, know what they want when they travel.
"Our concept is new and insists on a hotel stay which is relaxed, oozing a casual chic that is both welcoming and comfortable.
"And of course we are all about fun! That is a fundamental part of the Penta experience, a cool, stylish stay with just a hint of necessary madness."
The signature Pentalounge at the new Pentahotel in Inverness has been creatively designed by Italian star architect Matteo Thun.