New hotel group offers alternative model to franchising for independents

Hotel room

A new hotel group insists it is the first European hotel chain made up of independent and sustainable hotels, owned and operated by their owners.

Quartz Inn Hotels claims it has developed a concept that will facilitate access to the latest hotel technology for independent hotels that do not have sufficient means to compete with the large hotel chains.

Its strategy is to formalise the standards of service, safety, hygiene and sustainability, while preserving the authentic character of each establishment.

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The hotels are operated by their owners under the Quartz Inn Hotels brand.

Quartz Inns is led by managing director Ignacio Merino, who has held managerial positions at chains such as Barcelo Hotels & Resorts, IHG, Best Western Hotels and Bahia Principe Hotels & Resorts.

He said: “The expansion plans of our company are to end 2022 with over 100 affiliated hotels throughout Europe. We want to promote direct sales for our hotels and contribute to creating a more sustainable tourism industry, maintaining the local cultures, reducing energy and water use and eliminating single-use plastic in the rooms.

“We appeal to all those independent hoteliers who need help, new technology and would like to join our sustainable community”.

Unlike other franchise models, properties do not have to pay any entrance or monthly fees, Mr Merino said.

Instead, Quartz Inn Hotels handles all sales, marketing, online reputation and sustainability standards for a minimum percentage of the sales.

Tags : franchisehotelsQuartz Inn Hotels
Andrew Seymour

The author Andrew Seymour

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