A new hotel brand is to launch in London in 2019 with Scandinavian design influences and wellness at the core of the business.
The new 90-bedroom Inhabit Hotel will open in Southwick Street in summer 2019, across in six Georgian townhouses in Paddington.
It will be owned and managed by Precis Group, a family-owned real estate development company.
Design will be a fusion of Scandinavian influences with tradional British heritage and Eastern flair, with interiors designed by Holland and Harvey Architects and Caitlin Henderson Design.
Guestrooms come in three categories, Sleeper, Standard and Super and will be enhanced by a holistic art programme by Culture A.
An atrium will be a space at the heart of the hotel, hosting fitness classes, yoga and guided meditation, while a compact gym will also offer guided morning runs and mapped-out running routes.
The bedrooms have been designed with sleep as top priority, with locally-sourced artwork and Ren Skincare Products on offer.
Inhabit London will be home to a café space, with coffee, juices and an all-day menu. Guests will also have access to a pantry stocked with snacks from small businesses and suppliers.
The hotel will be free of single-use plastics and partner with social enterprises such as Globechain, an online reuse platform connecting businesses, charities and people to enable reuse of unwanted and surplus items; Kalinko, a brand of ethically crafted textiles and homewares produced in Burma; and Goldfinger Factory, a sustainable design and build social enterprise.