A new high-end urban lifestyle hotel group has launched with its first three hotels opening in Manchester, Edinburgh and York and more set for 2017.
Next year, Principal will expand include hotels in London, Glasgow and Cardiff hoping to establish luxury landmark hotels in each major UK city.
The launch of Principal follows a major investment of over £200 million from Starwood Capital in its UK portfolio and sees historic, grande-dame hotels restored and remodelled.
The Manchester hotel is next to Oxford Road and Piccadilly stations and features 270 bedrooms, its own restaurant and a bar. The Refuge by Volta is a palatial 10,000 square foot restaurant adjacent to the central lobby.
The Principal Edinburgh has 240 bedrooms, meeting and event spaces, a restaurant, bar and coffee shop. The hotel is dog friendly and canines are greeted with a dedicated dog-bed and treats in the room.
Principal’s York hotel is adjacent to York station, has 155 bedrooms its own restaurant, bar and separate garden room for afternoon tea.
Barry Sternlicht, chairman and CEO of Starwood Capital Group, commented on the launch: “At the heart of a great business is a unique and authentic story. Our people and our buildings have great stories to tell, and these stories differentiate you from the competition, giving your guests and your staff something to cheer about.”
He continued: “Reviving these historic, grande-dame hotels is a truly great story—they are spectacular buildings in which we can create dynamic scenes. The story of each hotel, its amazing history and architecture is the opposite of the mass-produced chain hotel, and provides us with a canvas on which to curate a unique sense of place.”