A new tool that is said to help hotel owners maximise revenue through direct bookings has been launched by TripAdvisor.
The new direct booking feature within the existing TripAdvisor Sponsored Placements product allows online users to click through to the hotel’s own booking page via a sponsored listing on the platform.
“We hear frequently from hoteliers they need help solving their biggest booking challenges without breaking the bank,” said Martin Verdon-Roe, vice president, B2B Hotels.
“We have launched this new direct booking tool based on feedback from owners, and it’s one of a number of things over the next several months we plan to offer hoteliers to better meet their needs.”
Sponsored Placements, which first launched on TripAdvisor in 2017, appear on high-profile pages across TripAdvisor, including above search results and on nearby properties’ listings.