NH Hotel Group is to open its first nhow property in London in August this year.
nhow is the group’s lifestyle and design brand which currently has hotels in Berlin, Rotterdam, Milan and Marseille.
Now the brand is gearing up to open the doors to its first UK site, which is part of the new 250 City Road development in Shoreditch.
The eight-floor hotel will be home to 190 bedrooms, a restaurant called The Bell, which is said to be ‘a reinvention of the British pub’, bar, gym and three meeting rooms called Laboratories.
The new hotel is being designed by London-based Project Orange and is taking on the theme ‘London reloaded’ with bold style taking inspiration from traditional British figures, such as the Royal family, London landmarks and the underground.
There will also be a Big Ben rocket sculpture in the lobby, tables featuring cockney rhyming slang and oversized gold bell lights.
NH Hotel Group operates over 350 hotels. Since 2019, the company works with Minor Hotels in the integration of their hotel brands under a single corporate umbrella with presence in over 50 countries worldwide.