Ahead of its opening in November, Nobu Hotel London Portman Square has bolstered its marketing team with two hires and appointed a new director of food and drink.
The 249-bedroom hotel has welcomed Sam Riches as its new director of sales and marketing to take charge of developing and implementing the hotel’s commercial strategy, while Tom Bates joins as director of marketing and communications from his position at The Lanesborough hotel.
In addition, Benjamin Hofer has been appointed director of food and drink and joins from his role as director of food & beverage at Corinthia London.
He has also worked with some of London’s top chefs including Simon Rogan at Fera at Claridge’s, Nuno Mendes at Town Hall Hotel and Tom Kerridge at Corinthia London.
Hofer will lead the food and drink offering at Nobu Hotel London Portman Square, which will include a new signature Nobu Restaurant, bar, outdoor terrace and lobby lounge.
On his appointment, Hofer commented: “I’m thrilled to be joining the team to launch this exciting hotel. I particularly look forward to working closely with Chef Nobu Matsuhisa and his team to deliver their signature handcrafted approach to cuisine and service in our new spaces. With the move of the iconic Nobu Berkeley Street restaurant into its new home here at Nobu Hotel London Portman Square, I also look forward to continuing the iconic restaurant’s 15-year legacy of delivering exceptional culinary experiences.”
These three new senior appointments will further strengthen the opening team for the hotel, which is headed up by recently appointed general manager, Grant Campbell.