North-West hospitality group reacts to surge in demand for ‘poshtels’ with expansion plan reveal


Sleep Eat Love, the Liverpool-based ‘poshtel’ owned by North West hospitality outfit The Know Group, is set to expand with a raft of extra bedrooms this month, following a surge in demand for a ‘posh hostel’ offering.

The property will open a further 28 rooms this September, taking its bedroom count to over 100, as well as a Love Thy Neighbour eatery on the ground floor and a library, cinema and gym to launch in the coming months.

Steven Hesketh, CEO of The Know Group, commented: “We’ve been blown away by the success of Sleep Eat Love. We identified a clear gap in the market for stylish accommodation which wasn’t fussy and didn’t break the bank, and the overwhelming response we’ve had since opening has affirmed that to us.

“What’s more, there’s a clear alignment between the Love Thy Neighbour and Sleep Eat Love brands, so we’re incredibly excited by the prospect of having both under one roof. We hope the arrival of Love Thy Neighbour will provide our guests with a fully-rounded, first-class experience.

The Sleep Eat Love concept is also set to be taken further afield, as The Know Group has scoped out a site in Chester to bring the brand to – joining the Chester Townhouse and the 1699 Brasserie, the company’s other venues in the city.

The Group is currently undergoing a period of speedy growth, having recently opened the 1699 Brasserie, made a variety of new senior appointments and sent its Piri Piri Express fast casual chain to franchise.

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Tags : liverpoolNorth WestSleep Eat Love
Zoe Monk

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