Hotel and leisure investment company Northern Powerhouse Developments has ‘beefed up’ its board as it takes another step towards its expansion target.
The company, which owns and operates 12 hotels across England and Wales, has appointed Russell Kett, chairman of the London office of global hospitality consultancy HVS, as a special advisor.
Kett brings 45 years of experience within the international hotel sector to the northern-based UK company and joins Peter Moore, chairman of NPD Leisure and CEO Richard Lewis to complete the board.
Founded in 2016, all of Northern Powerhouse Developments 12 hotels have or are undergoing a programme of refurbishment and rebranding.
By 2020 NPD aims to have in excess of 40 hotels within the UK, operating in either its Manor House, Premier, Boutique or Classic collection.
Acquisitions are funded by individual private and institutional investors as an alternative to the residential buy-to-let market by offering the ability to buy a room and then sub-letting it back to NPD’s own operator.
NPD also signs an option to buy the property back at any given point, thus maintaining control of its operations and property estate.
Commenting on Kett’s appointment, the owner and chairman of NPD Group, Gavin Woodhouse, said: “I am delighted to be working with Russell, who brings a wealth of knowledge and experience to NPD, and his advice and industry insight will be invaluable as we move forward.”
“It is important to have someone to challenge the board and its decisions based upon their own global knowledge, and there is no better person to question our decisions, advise us on direction, growth and opportunities than Russell,” he added.
Talking about his new his role with NPD, Kett said: “One of the biggest factors in achieving success in this industry is the ability to have a clear definition and to be differentiated from the competition, which NPD has achieved in a short space of time. I look forward to working with the board as their growth continues over the coming years.”