Occupancy and revenue rise prompts Wales’ first contemporary art hotel to expand


Year-on-year increases in both occupancy and revenue have prompted Wales’ first contemporary art hotel to put wheels in motion for expansion.

The four-star hotel, owned and operated by Retreats Group ltd, is planning to almost double its bedroom stock with the construction of 20 new rooms to continue building on profit levels.

Originally built in 1806 as a working windmill, today Twr y Felin is Wales’ first contemporary art hotel, located in Britain’s smallest city, St Davids.

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The new bedrooms will take the total room count at the hotel to 41 and are ‘needed to sustain the luxury tourism offer in the long-term future’.

Paula Ellis, group general manager, said attracting the luxury market is ‘essential’ to the community.

She said: “Year on year, we have achieved an increase in our occupancy and revenue, which demonstrates that by placing the correct product, in the right place, the luxury market will come, bringing with them a high value tourism spend, which is essential to our community.”

“These extra rooms are necessary to make the operator of these three properties (Retreats Group Ltd) profitable, to protect the 45 current jobs, but also create more employment opportunities and inject further investment into the economy.”

The first phase of development is now complete, with the next stage starting in May. The new rooms will be open by April 2020.

Twr y Felin Hotel opened in March 2016 and last year won AA Hotel of the Year Wales 2017-18.

Retreats Group also owns sister properties Roch Castle and Penrhiw Priory.

The portfolio is owned by Keith Griffiths is a British architect who founded and chairs Aedas, one of the largest global architecture and design practices.

In 2009, Griffiths established the Griffiths-Roch Foundation to purchase and restore historic buildings in the St Davids peninsula of Pembrokeshire, Wales as luxury hotels.

Tags : hotelsRetreats GroupWales
Zoe Monk

The author Zoe Monk

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