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OPINION: Tech is transforming how hospitality sector recruits talent

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Technology continues to have a significant impact on society, providing users with a cost effective, faster and more efficient way of achieving a task. Within the hospitality sector, tech has been advancing for years, and those willing to embrace it, have experienced impressive change.

Customer Facing Apps

A key introduction has been customer facing apps, where the likes of Airbnb offer enhanced connectivity and a transformed customer service experience. In using this example, here lies true innovation, demonstrated by a low-cost scalable service delivery, all through the power of technology.

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Many chained businesses are also creating their own apps, handing over efficiency and power to the customer, whilst reducing administrative cost and resource in house.

Transforming Staffing and Recruitment

One very exciting and hugely impactful change is the way in which technology has transformed both recruitment and staffing in hospitality – a key challenge for a sector rife in high staff turnover and tight margins

For example, the introduction of technology, together with engaged partner relationships, has improved the transparency and fluidity of filling temp shifts within a diverse range of hospitality settings.

Here, new tech platforms provide the opportunity for hospitality establishments to post a request for temporary staff quickly, with increased control over speed and cost.

Traditionally, employers or partners have had to rely on processes like ‘trial shifts’ to gauge the performance of a staff member. However, through new technology, employers now have the assurance that high quality candidates are being placed into shifts through digital reviews or feedback published by previous employers; a level of detail simply unavailable through conventional methods. 

Tech and Transparency

With tech comes increased transparency. Transparency through data being made available, and transparency between members and partners allowing then clear and concise relevant information. For hospitality, tech enables the two to successfully combine to provide hotels and other establishments with a low-cost and effective solution for improved staffing and recruitment.

This is how ROTA works – using sophisticated algorithms developed from our sector expertise to match skilled, experienced staff to jobs in restaurants, hotels, stadia and other catering establishments.

Not only does this streamline the process of searching for trusted staff, the on-demand service creates a more affordable and low risk solution for employers, while offering the staff member the benefit of targeting their chosen and preferred roles, shifts and employers, without having to submit job applications through traditional means. It’s quicker, better pay for the staff member, and better charge rates for the customer.

Businesses within the hospitality sector, therefore, looking to break the mould and improve efficiencies need to take the time to review the different technologies available to bring about change. Staffing is one of the sector’s common challenges, and should be embraced in the same way as the tech systems relied upon for operational delivery. Utilising modern technology for filling shifts is just the final piece of the puzzle. 

Stephen Segel is the CEO of hospitality staffing app, ROTA

https://www.rota.com/.

Tags : hospitalitySUPPLIERSTECHNOLOGYtechnology trends
Zoe Monk

The author Zoe Monk

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