The average spend of consumers on a night out has risen to £67.05, meaning hoteliers have more opportunity to capitalise on evening trade.
The latest Deltic Night Index reveals that average consumer spend on a night out is up 8.9% year on year, with spending is up across all categories (food, transport, entry fees and drinks in the venue), with the exception of pre-drinks, which is down 1.5% on last year.
These figures are in contrast to consumers’ frequency of nights out, with 53.9% of individuals going out at least once a week (2017: 60.1%), a 6.2% decline year-on-year.
Commissioned by the UK’s leading late night operator The Deltic Group, the Deltic Night Index is a quarterly report that tracks the changing consumer habits in the UK’s night time economy.
This latest research also highlights that there is an opportunity to ensure more consumers enjoy the night time economy by putting further emphasis on safety and security. Nine in ten (90.4%) of consumers said that how safe they feel on a night out – from the venue itself, to travelling there and back – is an important factor when judging how good a venue is.
Peter Marks, chief executive of The Deltic Group commented: “This is now our ninth Deltic Night Index, but the first one to look at safety, and the first where the data has revealed a consistent, clear discrepancy in attitudes between men and women. Clearly, when it comes to creating a healthy late-night economy, the focus needs to be on creating a night out that everyone can enjoy.”