The AA has revealed that 4,000 hospitality businesses have now registered for its Covid Confident assessment scheme, with 206 establishments accredited in time for England’s reopening date, July 4.
Devon, Cornwall and the Isles of Scilly, and North Yorkshire are leading the charge with the largest number of establishments to hold an AA Covid Confident accreditation, followed by Gloucestershire, Somerset, Northumberland, Cumbria and East Sussex.
AA covid confident accredited establishments include 68 hotels, 36 guest accommodation properties, 24 restaurants, and 14 campsites, with more establishments to be announced as applications are processed.
The AA Covid Confident assessment scheme is designed to support the hospitality industry in re-establishing and rebuilding consumer confidence as the UK prepares to come out of lockdown, giving customers’ confidence that accredited hotels, restaurants, pubs, B&Bs and beyond have the necessary protective measures in place to safely reopen once lockdown restrictions are lifted.
The scheme launched last month.
Simon Numphud, managing director at AA Media, commented: “At this crucial time for the hospitality industry, as businesses work hard to get back on their feet, the number of registrations to the AA Covid Confident scheme demonstrate our industry’s commitment to customer and staff safety. As people start to book holidays and days out, we hope the AA Covid Confident accreditation will support the public in making informed decisions with confidence.”