Owners of Signature Living to gift IVF treatment as part of £150k prize haul to celebrate 10 years


The owners of hotel group Signature Living are to give away £150k of their own money to staff, customers and the public to celebrate 10 years of the brand.

Lawrence and Katie Kenwright, owners of 30 James Street and The Shankly Hotels will commemorate a decade since starting the business by giving away a series of 10 prizes each month to members of the public, dubbed the ‘biggest ever giveaway’.

One of the prizes will be payment for IVF treatment, as well as the ‘perfect proposal’ and the ‘perfect Signature wedding’, which will include all planning, venue, accommodation and entertainment as part of the prize.  

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Other prizes include a new car, family holiday, a luxury cruise and a home and garden makeover.

Signature Living boss Katie Kenwright said: “Lawrence and I wanted to do something very different to celebrate our anniversary at Signature Living. The last ten years have been life changing for us both and we have been through some challenging and also very happy times. Family is everything to us and so we didn’t want to just throw a lavish party to celebrate this. 

“We wanted to give other people an opportunity in life to win a unique prize or a special occasion.”

Former retail entrepreneurs decided to embark on a new adventure in 2008 and have since built the company to be worth over £500m, comprising 13 hotels and development projects across the UK.

They operate 30 James Street, The Shankly, The Exchange Cardiff The Arthouse, Signature Living Hotel, Signature Living and employ 840 staff.

Throughout 2018/2019 there are seven hotel projects under construction across the UK including the second phase of The Exchange Hotel Cardiff, the football-themed Dixie Dean Hotel in Liverpool, the new Shankly Hotel Preston and Loyolla Hall in St Helens.

Signature Living is also investing £80M into Northern Ireland with the opening of three major hotels in Belfast.

The George Best hotel — which has been built in tribute to the late great Manchester United Footballer – and the Signature Living Wareing Hotel in Belfast will both open in December of this year. 

The development of the former Crumlin Road jail and court house into the £15M Crum Hotel – which presided over all of the terrorist court trials in the province — will also open next year. To enter the competition to win one of the ten prizes people are being asked to go to the Signature Living social media channels on Facebook, Twitter and Instagram or direct to

Tags : hotelsLawrence KenwrightSignature Living
Zoe Monk

The author Zoe Monk


  1. Oh my good Lord. Win a bout of IVF?! How desperate for cheap and nasty column inches is this company? Reality is often far different from promise where Signature Living is concerned so lets see how the £150k bumper prize give-away actually manifests itself.

    Interesting article this week in a construction trade journal re Signature Living’s Shankly Hotel in Liverpool – Note the promise versus reality and the way industry professionals view the blight this company is having on the city.

  2. What a generous prize!

    You wouldn’t get many companies offering something like this, good on them for doing something a bit different. I’ve seen a lot of investment in Liverpool from Signature and its lovely that even after they’ve built so much here they still want to give back.

  3. Lawrence and Signature Living are already very well known for giving back to the community (homeless shelter amongst other things) so it’s no surprise that they are giving away these amazing prizes! Can’t wait to see what the others are. Good luck for another 10 Katie and Lawrence!

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