The owners of The Seren Collection, who are responsible for The Grove in Narberth, are to launch a new business arm this week at the World Travel Market in London.
Routescape is the latest venture from Neil and Zoe Kedward, who also own Coast Restaurant in Saundersfoot and Beach House, Oxwich, alongside the luxury five-star hotel, the Grove of Narberth in Wales, all of which operate under The Seren Collection umbrella.
The new travel company is a separate limited company that sits outside the Seren Collection group of businesses.
Routescape is aiming to create ‘exceptional journeys across Great Britain and Ireland’ and will bring a handpicked collection of luxury hotels and inns set in scenic locations to consumers, looking after every detail from the hotels, guides, transfers, restaurants, special activities and events.
Managing director of Routescape, Neil Kedward says: “Routescape was born out of a desire to bring more international visitors into Wales, but the more we talked to other hoteliers, the more we realised that we all shared the same goal. Our new tailor made travel company therefore evolved to embrace all of Great Britain and Ireland. We feel quite humbled by the support we have received to date from our partners in the industry. We hope we are able to offer something refreshingly different with real industry expertise to the inbound travel sector.”