Rudding Park caught headlines last year when its spanking new £9.5m spa was unveiled in May. Branded its most ambitious project to date, the four-AA-red-star hotel is bidding for the new addition to take business to the next level. At the very head of it all is Peter Banks, managing director of Rudding Park who works closely with the property’s owners Simon and Judi Mackaness to ensure all strands of the business come together in perfect harmony.
Rudding Park opened in 1997 and Banks has been a pivotal fixture ever since. He has helped take the business from corporate hotel to one of the finest luxury resorts in Yorkshire, picking up numerous industry nods and TripAdvisor accolades and ratings along the way. It’s all part of the constant desire for the four-AA-red-star property to be better, explains Banks, and he stresses that the property is a ‘proper business, not a vanity project’. “We are here to make money through making people happy and through the provision of great service and we shouldn’t be embarrassed by that.”
For Banks, three key elements contributor to a successful hotel business – location, physical building and the staff and culture you create. “It doesn’t matter how grand the building is, how sexy the spa is, it can still be rubbish if the softwear isn’t great and that’s the people. That’s what makes the difference once the building is built,” Banks explains.
Banks has already set some key objections for the rest of 2018 and beyond, with a target for the new spa to generate £3m-plus within the next few years, as well as a desire to create a new self-catering offering as he predicts accommodation will outstrip demand. “We want to be the Gleneagles of the North of England.”