The Bull Hotel in Peterborough has joined the Sure Hotel Collection by Best Western.
The 17th-century property has been restored and refurbished to be home to 118 bedrooms, 14 meeting rooms, a restaurant and café.
The four-star hotel is located opposite Queensgate Shopping Centre.
Alan Price, general manager at The Bull Hotel, Sure Hotel Collection by Best Western, said: “We’re extremely proud to join the newest Best Western brand and take our property to the next level.
“Looking ahead to the future, we are confident that with the help of Best Western we can share the success of a global brand that is committed to supporting its properties and maintaining excellent customer service, whilst maintaining our individuality and demonstrating what makes us unique, something we can’t wait to showcase to our guests.”
Best Western GB’s members have invested over £210m since 2015 improving properties and guest experiences.
Rob Paterson, CEO at Best Western Great Britain, added: “Best Western members are investing for the future and changing for the better and our new Sure Hotel by Best Western brand is an example of how we are delivering more to our guests.
“We look forward to working in partnership with the team at the hotel to showcase and celebrate their hotel both locally and globally.”