Plans emerge for Lucky Onion’s next hotel transformation project

George Hotel

A proposal to transform one of Cheltenham’s biggest hotels has been filed with town’s council, spearheaded by an architect firm working on behalf of the Lucky Onion group.

Gloucester-based architects Roberts Limbrick has submitted a plan to Cheltenham Borough Council highlighting how Dunkerton Properties plans to convert the Grade-II listed The George Hotel in Bayshill Parade into a new boutique for the Lucky Onion portfolio.

The three-star, 31-bedroom hotel and adjoining Monty’s restaurant was sold to the group, founded by former Superdry boss Julian Dunkerton, through Christie + Co in July 2018 for an undisclosed sum.

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The building, which dates back to 1840 and is made up of five converted townhouses, is also in the Bayshill Character Area within Cheltenham’s Central Conservation Area.

A planning application has now been filed for “listed building consent for alterations, extension or demolition of a listed building”.

“The majority of alterations to the existing building are concentrated at the ground floor. This had previously been opened up to provide meeting rooms and large open area for a bar, restaurant use, with kitchens and associated services to the rear,” according to a design and access statement from Roberts Limbrick.

“The proposal is to incorporate en-suite hotel bedrooms through this level and sensitively re-establish some of the original proportions. The back of house kitchen areas are also removed and converted back to rooms.”

The Lucky Onion is currently working on transforming and bringing back to life The Crown Inn at Minchinhampton.

The group currently owns and runs No. 131 and No. 38 The Park, Cheltenham, The Wheatsheaf Inn, Northleach, and The Tavern and The Wild Duck.

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Zoe Monk

The author Zoe Monk

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