Power List 2016: Market Marvels – Will Ashworth, MD, Watergate Bay

Will Ashworth

Running a hospitality business along the seasonal south coast is not easy, but Will Ashworth bucked this downward trend when he took over his parent’s hotel business, Watergate Bay in Cornwall in 2004. Breaking the mold of a conventional seaside hotel, he transformed the hotel’s fortunes – refurbishing the building, running fresh initiatives and taking its marketing to new levels – and it now runs at 86% occupancy all year round.

Will is a Cornwall lad through and through – born and bred here, he then went to school in Devon and onto study business and hospitality at Oxford Brookes University. His passion for hotels took him around the world to locations such as Kenya, Switzerland and North America, before he returned to his native Cornwall in 2004 to take the reins of his family-run hotel Watergate Bay.

Since then he has become a real inspiration to the hotel industry. Watergate Bay Hotel boasts its own special sense of style and tone and Ashworth has created a ‘ski resort on a beach’ feel that has proved to be a huge success.

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Now his next venture sees him launch a brand new hotel collection, Another Place. Committed to extending his distinctive approach to hospitality and ‘active relaxation’, Will joined up with operations director Judi Blakeburn and commercial director Chris Hugo to kickstart the new hotel group with the launch of the collection’s first acquisition, Rampsbeck Hotel in Ullswater, which was purchased in May 2015.

It’s also been revealed that the second property under the Another Place umbrella will be the Royal William Yard boutique in Plymouth, which is currently still at the development stage.

Will has ambitious plans for the expansion of Another Place, and the team has set its sights on a rapid upward spiral of development over the next decade.

“We have said we’d like six within the next 10 years – but I think that’s probably phase one, because when we prove this works and prove that people like what we are doing then there is no reason that this can’t be 20 or 30, but probably not all within the UK,” he adds.



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Zoe Monk

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