Preferred Hotel Group has announced the acquisition of Beyond Green Travel, a company focused on sustainable tourism.
The company that manages travel and hospitality brands such as Preferred Hotels & Resorts and Historic Hotels Worldwide, finalised the deal on February 4 making the first acquisition by the Ueberroth family since they took over the Group in 2004.
Beyond Green Travel was founded by ecotourism expert Costas Christ over 20 years’ ago, and has since developed content and strategies for companies such as Fairmont Hotels and Resorts, The Travel Corporation, Wilderness Safaris, and National Geographic Travel.
“As we look ahead to the future of travel, particularly during this period of economic recovery, we believe more than ever that the time is now to take sustainable tourism to the next level,” said Lindsey Ueberroth, CEO of the Group. “Working alongside Costas and his team, we are excited to create a sustainable tourism platform that will enable our brand promise of ‘Believe in Travel’ to help our destination and hospitality clients infuse genuine, holistic, and inspiring sustainability best practices into their daily operations and overall ethos.”
Christ will remain president of Beyond Green Travel following the acquisition.
As part of the deal, member hotels represented within the Preferred Hotels & Resorts, Historic Hotels of America, and Historic Hotels Worldwide brands can directly engage Beyond Green Travel to advance their sustainability initiatives on a variety of levels.