Preferred Hotels & Resorts, one of the world’s largest global providers of sales, marketing and distribution services to independent luxury hotels, has championed diversity within its team by strengthening its female leadership.
The organisation has confirmed three executive appointments that mark a ‘significant shift’ in the leadership structure of the family-owned and operated-company.
Michelle Woodley has been promoted to president, while Kristie Goshow has been named chief marketing officer and Caroline Michaud has been promoted to executive vice president, corporate communications and public relations.
According to the company, these appointments signal the Ueberroth family’s strategic focus on driving growth and innovation to ensure future decades of success for the Preferred brand.
“With a goal of positioning Preferred Hotels & Resorts as the world’s most recognised independent hotel brand globally, we have made the strategic decision to harness the skillset of experts in key functional areas outside of our family, which will allow us to augment our existing strengths and better position our company on a global scale,” said Ms Ueberroth.
As president, a position previously held by Ms Ueberroth, Michelle Woodley now oversees multiple departments across the company including sales, marketing, IT, revenue management, and customer relations. She will also work closely with Ms Ueberroth on financial planning and talent management, support the development of other strategic areas of focus within the organisation, and serve as a company spokesperson.
Kristie Goshow joined Preferred Hotels & Resorts as chief marketing officer, effective February 1, taking over the responsibilities previously held by Casey Ueberroth. In this role, she leads the company’s global marketing strategy, responsible for driving revenue, brand awareness, and engagement through the I Prefer Hotel Rewards programme, all brand, regional, and cooperative marketing efforts, and e-commerce and digital marketing initiatives.
In her new position as executive vice president, corporate communications and public relations, Caroline Michaud will drive the global integrated media relations strategy for Preferred Hotels & Resorts.
Since joining Preferred Hotels & Resorts in 2012 as senior manager of public relations for the Americas, Michaud has orchestrated several extensive media campaigns to elevate the company’s global profile among trade and consumer audiences, including its rebranding from Preferred Hotel Group to Preferred Hotels & Resorts in 2015 and the introduction of the innovate points-based structure of I Prefer Hotel Rewards in 2013.