A hotel on the Isle of Wight has been acquired by developers as part of a £30m masterplan to bring new hospitality ventures to the region.
Priory Bay Hotel, a 60-acre site in Ryde on the Island, has been taken over by Aria Resorts, a UK developer who plans to invest the substantial sum over the next four years.
The property will undergo a significant refurbishment, and see the addition of a new spa and restaurants before relaunching to the public in early 2019.
As part of the move, Aria Resorts also acquired three holiday resorts – Rookley Country Park, St Helens Holiday Park and Colwell Bay – and will invest ‘millions’ developing the facilities, as well as creating new lodges and restaurants.
Aria Resorts already owns The Bay Filey in Yorkshire – a development of holiday cottages and apartments as well as New England style beach houses – and Gara Rock, a resort under further expansion in Salcombe in Devon.
The changes at Rookley Country Park are designed to attract more families to the Isle of Wight, with 20 new Lakehouse premium lodges; 46 new caravans including premium and superior models, some with hot tubs; 30 newly-refurbished cottages, some with hot tubs; a refurbished restaurant and swimming pool; and new children’s play area.
Edward Andrews, a director of Aria Resorts, commented: “Our aim is to build one of the UK’s leading, responsible holiday operators by investing millions of pounds into upgrading facilities on the Isle of Wight. The island is one of the finest places in Britain to take a holiday, with its stunning coastlines, wide range of festivals and a growing food scene. With this expansion, we will be creating many permanent jobs and contributing to the growth of the local economy.”
The enhancements are now underway, starting at Rookley Country Park.