Profitroom backs Boutique Hotelier Awards 2021 in General Manager of the Year sponsorship


Booking system software company Profitroom has come on board to sponsor the first Boutique Hotelier Awards 2021, taking place this October in London.

New for this year, The Boutique Hotelier Awards will reward the best hotels in the country, recognise the most innovative new products and mark the achievements of excellent staff and employers in the hospitality sector, after an incredibly challenging year.

Now Profitroom will support the General Manager of the Year category and present the award to the winner on the night of October 4, at the event held at Chelsea Harbour Hotel.

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The team at Profitroom, which is known in the hospitality sector for its booking engine 360 and other technologies to help hoteliers streamline services, said they were ‘excited’ to support the awards this year and ‘shine a light on the incredible achievements of the UK hospitality industry’.

A spokesperson said: “Profitroom have a renewed focus to build long term partnerships with hotels and hoteliers.

As an organisation Profitroom has an array of hospitality talent including former revenue managers, sales and marketing directors, operations managers and of course, general managers. With this extensive hospitality industry knowledge, the organisation is in a unique position to not only provide the technological solutions to help hoteliers reach the next level, but also the knowledge and understanding to help across all areas of a hotel business.

“As a result of this renewed focus, Profitroom felt the chance to support the General Manager of the Year award was the natural conclusion.

“Listening to the needs of hoteliers, Profitroom has developed an entire hotel technology ecosystem that is easy to use, reliable and hassle free. Effortlessly connecting sales, marketing, revenue and the overall guest experience, all in one place.”

The Boutique Hotelier Awards 2021 will be black tie and will include a sparkling champagne reception and three-course dinner, as well as the presentation of awards to the country’s best hotels and spas, alongside the greatest brands they sell.

Key members of staff and teams will also be applauded.

The event will be a fantastic opportunity to catch up and socialise with colleagues and peers as well as meeting new faces for the first time in over a year.

During the ceremony we will present awards across 12 dedicated hotel and supplier categories, as well as a special Lifetime Achievement Award.

For tickets and sponsorship opportunities, contact Richelle Rimmer

Tags : Boutique Hotelier Awards 2021eventsTECHNOLOGY
Zoe Monk

The author Zoe Monk

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