Profitroom to support the Unsung Heroes of the Covid-19 crisis in BH Awards sponsorship


Profitroom has thrown its support behind the Unsung Heroes of the Covid-19 crisis as the company comes on board to sponsor the Boutique Hotelier Awards.

Announced yesterday, the revamped Boutique Hotelier Awards will aim to celebrate and recognize the hospitality champions who have shone throughout the coronavirus pandemic, from offering services to their local communities and battling to protect staff to supporting charities and frontline workers.

Now Profitroom, which is a leading provider of IT solutions for hospitality, has stepped up to support the Unsung Heroes category. The company offers hotels online booking systems, marketing automation, SEO and website services, and sales optimisation tools, and said the sponsorship was a very ‘fitting category’ to get behind.

Story continues below

A spokesperson from Profitroom said: “The Unsung Heroes category is one that fits seamlessly with our own approach – working hard behind the scenes to deliver outstanding results. Our motto is; Simply more Bookings. Guaranteed. Having been uplifting revenue and profit for hotels and resorts across the world for over 12 years using our award-winning technology, we have a proud record of success – which we happily showcase on our website. Despite this, much of the good work done on behalf of our clients is somewhat out of sight. We think then, that Unsung Heroes is a fitting category for us to get behind, and wish those who enter the best of luck.”

The Boutique Hotelier Awards will take place on November 17 at Lord’s Cricket Ground and tickets are on sale now.

Sponsorship packages are also available, please contact

Tags : Boutique Hotelier AwardshotelsProfitroomSUPPLIERSTECHNOLOGY
Zoe Monk

The author Zoe Monk

Leave a Response