Promenade Estates gets green light to convert Liverpool headquarters into new boutique hotel


Developer Promenade Estates has been given the go ahead to convert its current headquarters in Liverpool into a new 43-bedroom boutique hotel.

Number 2 Queen Square was formerly the regional headquarters for Pearl Assurance and was at the centre of the original regeneration of the area in the mid 1990s.

The Grade-II listed building will now be transformed into a new hotel, marking the fifth hotel to be developed in the city by Promenade Estates, following a Marriott, Ramada and Travelodge.

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Daniel Hynd, managing director of Promenade Estates, said: “We’re going to add something special to Liverpool’s hotel offer in a location and a building that are second to none.

“This is a very special location that benefits from great infrastructure and heritage on its doorstep. As investors in all the hotels we’ve developed we’ve got a great feel for the Liverpool market and look forward to taking the project forward.”

The popular Dr Duncan’s pub on the ground floor will be unaffected by the development. 

The building dates back to 1870 and was designed by Liverpool-born architect Alfred Waterhouse who was the leading exponent of the ‘Gothic revival’.

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Zoe Monk

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