QHotels Group has seen an influx of new members and a rise in green fee revenue across its golfing hotels as people get back in the swing post lockdown.
The group has signed up more than 500 new members across its seven golf resorts, with June seeing 50 per cent of its annual green fee revenue taken in one month at most venues.
QHotels Group is optimistic that the boom in golf is here to stay – with the current trends across its golf resorts suggesting that domestic UK golf break business is looking strong for the next nine months. Properties to be reaping the benefits of the increase in business include Belton Woods in Grantham and Slaley Hall in Hexham.
Group chief executive of QHotels Group, Richard Moore, said: “With overseas travel still so uncertain, we know that many golfers will be swapping their usual golf trips overseas with a staycation in the UK, and we can already see the trend with bookings quickly filling up across our resorts.
The group has also launched a reopening offer across all of its seven golf venues called ‘The Great British Breakaway’ to capitalise on the demand.