Revamped Boutique Hotelier Awards to reward shining stars of the Covid-19 pandemic


The Boutique Hotelier Awards will look to reward and recognise the champions of the coronavirus pandemic in a revamped format announced today.

The Awards will shine a light on the heroes who have strived to help their communities, protect the jobs of staff and ensure their business is ready to bounce back following the Covid-19 lockdown, and is now asking for the hospitality industry to get involved.

After an incredibly challenging few months, Boutique Hotelier wants to recognise the leadership teams and individuals that have gone beyond the call of duty to support their colleagues through this difficult year and those that have raised money and awareness for causes.

Story continues below

The hugely-successful Personal Service Star Awards has been a staple event of the hospitality calendar for the past six years and now the refreshed Boutique Hotelier Awards will continue to mark the achievements of excellent staff and employers in the sector, as well as celebrate the best hotels and facilities in the country.

There will also be a selection of awards dedicated to highlighting the most innovative products of the year.

Held on November 17 at Lord’s Cricket Ground in London, the tone of the Awards evening will reflect our times and the event will have a number of special categories recognising the outstanding contributions made by individuals, teams and companies to keep hope, morale and business activity alive during the lockdown.

The event will be black tie, and will include a drinks reception and three course dinner, as well as the presentation of awards.

Nominations will open within the coming weeks and we are encouraging anyone working within the hospitality industry to cast their vote and put forward the people, the properties and the products most deserving of recognition this year.

Four special awards will be presented on November 17 that recognise the outstanding efforts businesses and individuals have made to maintain momentum during lockdown. These include:

Leadership in Adversity Team of the Year

Innovator of the Year Award

Unsung Hero of the Year – sponsored by Profitroom

Act of Generosity Award – focused on fundraising and awareness initiatives during the pandemic.

Other categories are:

Most Exciting Interior Renovation (last 12 months)

Best Sustainable Achievement

Best Boutique Spa

Most Innovative New Experience

Boutique Hotel of the Year – sponsored by Cumberland Building Society

General Manager of the Year

Customer Service Star of the Year – sponsored by Star Quality Hospitality Consultancy, Monica Or

Lifetime Achievement Award (no nominations)


Best Technology Product

Most Innovative Solution

Best Spa Product

Best Housekeeping Product

Best Supporting Business Service

The nominations process will remain open until the end of September, but we urge people to act early.

Table and ticket sales are open, and there remain opportunities to raise the profile of your business at this prestigious event.

Please contact for details.

Click here for ticket sales.

Tags : Boutique Hotelier AwardscoronavirushospitalityhotelsLondon
Zoe Monk

The author Zoe Monk

Leave a Response

Thank you! Your subscription has been confirmed. You'll hear from us soon.
Enter your email to join the thousands of other professionals receiving breaking news from Boutique Hotelier