The hotel on site at theme park Drayton Manor has posted revenue results 32% ahead of budget over the last seven years, thanks to a continuous rise in the popularity of the staycation.
Four-star hotel Drayton Manor Park said that February half term was a key contributor to the success, after deciding to open for two weeks instead of one enabling the property to open itself up to more of a national market.
The hotel, which is set in the grounds of the theme park in Staffordshire, is home to a range of bedrooms, including a selection of Thomas & Friends themed rooms, as well as two bars, two restaurants and a lounge.
The property also boasts three large conference rooms for functions and exhibitions with space for up to 400 guests.
Drayton Manor Hotel first opened in 2011 and has a profitable seven years since.
Billy Harris, revenue manager at Drayton Manor Park, comments: “With the number of British families choosing to spend their holidays in the UK to save money and discover more of what Britain has to offer, we’re pleased to have started the year off so well with such a high market share. It’s great to see that families are choosing to visit our award-winning theme park and hotel for their staycation destination.”