Richard Grove has been general manager of the five-star hotel, The Chester Grosvenor, for just two years, yet, with the support of his senior team and the 225 staff that he oversees, he has made several fundamental changes that are cementing the future of this historic establishment.
In addition to the hundreds of accolades the hotel has obtained over the years, the multi-award-winning establishment is now home to Chester’s only champagne bar, following an extensive £350k refurbishment of La Brasserie restaurant, which has received national acclaim.
Grove’s role is primarily to guide and support the senior management team, which consists of the core disciplines of any organisation; people, sales, strategy, service, finance and critically for The Chester Grosvenor, food. There are two key areas Grove has worked on since arriving at the hotel. His first focus was to implement a more obvious ‘open door’ policy, to encourage and welcome more local guests. The second focus was to engage more with the younger demographic and build a long-lasting legacy as the hotel and the needs of its guests, evolve. Business has increased significantly over the past 18 months, with a clear rise in locals dropping in for a casual lunch or dinner in La Brasserie or drinks in The Arkle Bar and Lounge. There is no doubt that Grove’s ‘open door’ policy is working.
Ultimately, to Grove, The Chester Grosvenor should always be an unforgettable experience, one where you are made to feel welcome by all, whatever your requirements.