US-based luxury operator Rosewood has transformed an Edwardian Belle Epoque building — formerly the headquarters of Pearl Assurance Company — in Holborn, London for the launch of its first hotel in Europe.
“Rosewood London encompasses an element of surprise in its design which gives this landmark building, steeped in and surrounded by history, the lease of life it deserves,” commented Rosewood London MD Matthias Roeke.
Guests arrive at the 306-key hotel via a grand carriageway, through wrought-iron gates that lead to a courtyard. The original architectural features, dating back to 1914, have been restored, including the Grade II-listed street frontage and dome, and the grand Pavonazzo marble staircase, which rises up through the seven storeys of the property beneath the 166-ft cupola.
The hotel’s rooms, event spaces and public areas have been designed by Tony Chi and Associates. Chi brings his signature style to the hotel combining a rich composition of materials including lacquer, textured wood veneers and prismatic mirrors.
The 44 suites offer some of London’s finest accommodation and include the Grand Manor House Wing. Accessed via a private elevator and its own street entrance, it is the only hotel suite in the world to have its own postcode.
Six bedrooms, a dressing chamber, a library, a dining room and several sitting rooms are lavishly arranged over 6318 sq ft of living space. The Garden House features a stunning garden terrace overlooking the London skyline while the stately Chancery House possesses elegant grandeur.
All guests residing in suites receive access to the hotel’s Manor Club retreat, with a personal butler and concierge service as well as a menu of cocktails and light dishes.
Lobby Lounge acts as a public meeting space and the Mirror Room, is a striking salon adorned with mirrors, offers social all-day dining and afternoon tea.
The hotel’s bar, designed by Martin Brudnizki, evokes a convivial atmosphere with a roaring fire at one end and wooden bar running along the other. Comfortable furniture is organised to create discreet, intimate corners on a wooden herringbone floor strewn with hand-woven rugs.
A cocktail list is accompanied by a menu of curries and casseroles, featuring spicy Indian dishes and European-style stews.
Holborn Dining Room, also designed by Martin Brudnizki, launches in February 2014 and will be operated by Des McDonald. Once the East Banking Hall of Pearl Assurance, Holborn Dining Room is a smart, bustling brasserie with a menu of simple yet sophisticated British dishes.
Brudnizki’s interior draws on classic British design, mixing reclaimed oak with antique mirrors and leather upholstery. The dining room includes a bar and a dining counter, each topped with aged copper and patina brass. The dining room leads to The Terrace in the hotel’s peaceful inner courtyard, where guests can dine alfresco or enjoy a fine cigar.
Adjoining the restaurant is Holborn Delicatessen, launching February 2014, which also opens directly onto High Holborn with a range of coffees, teas and treats for those on the move. Guests will be able to choose from an array of great British products, from marmalades and clotted cream to locally-produced cheeses.
Hotel recreational facilities include a Sense spa, Rosewood’s signature spa brand and a fitness suite featuring the latest equipment from Technogym.
The 11 event spaces include the Grand Ballroom, three heritage boardrooms, the Living Room and the Dining Room with show kitchen.
A first for London, the hotel offers a unique Event Studio, showcasing Rosewood London’s collection of china, linens, crystal, silverware and further accessories for personalised events.