Royal entrepreneur unveils plan to develop hotels in every country on earth

Queen Catherine

Nigerian Royal, Queen Catherine Ajike has unveiled her ambitious plans for a hotel group covering every country on earth over the next eight years.

The entrepreneur’s aim is to develop an Ugwunwa Ajike Hotels site in 196 countries by 2026.

To kick off the ambitious strategy, the company has announced that its first eight hotels will open in Aberdeen, Kansas City, Lagos, Rome, Barbados, Ireland, Saudi Arabia and Ghana in August this year.

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A spokesperson for the company said: “The concept is to develop quality hotels in cities that are popular for tourists. By having a hotel in every country, wherever they are in the world guests will be able to stay in an Ugwunwa Ajike Hotel, and be confident of the consistent style, high quality and service that they will receive.”

According to the company, all the hotels in the group will have a five-star rating and will feature a restaurant on-site. Other features of the hotels will include penthouses, casinos, bars, nightclubs, an in-house retail store selling Queen Catherine’s private designer collections, beauty spas, fitness areas, prayer rooms, and amusement parks.

Ugwunwa Ajike Hotels is part of the Kate Ajike Corporation, which is registered and based in London. Queen Catherine Ajike herself is based in London and Abia State, Nigeria.

Queen Catherine Ajike said: “2018 is going to be the year that our vision starts to become a reality. Our site in Lagos Nigeria is being constructed and will open for business in August this year. Our other seven sites are existing hotels which we are in the process of purchasing and they will then go through a complete renovation to bring them up to the Ugwunwa Hotel five star standard.

“We have identified a further 20 countries where we will open Ugwunwa Ajike Hotels during 2019, and the ambitious development programme will continue until 2026, when we will have realised our dream of having hotels in 196 countries across the globe.”

Tags : business strategyhotel chainHotel industryhotelsUgwunwa Ajike Hotels
Emma Calder

The author Emma Calder

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