Principal Hotel Company, which includes the De Vere and Principal brands, has appointed a gardening consultant and designer to the newly created role of head of estates management for De Vere.
The group has appointed Royal Horticultural Society alum Justin Turner as its head of estates and management as part of a wider £100m investment project at De Vere.
Turner began his career with the Royal Horticultural Society, before gaining his Master degree and working at Royal Botanical Gardens, Kew and working as a head gardener, consultant and designer for private clients.
Turner’s remit within the group covers the Group’s De Vere portfolio of country estate hotels and modern event spaces, where he will focus on creating, enhancing and managing the external landscapes.
Turner said: “Following the company’s mantra to ‘make every moment memorable’, we’ll be working with the team at each property to enhance the grounds, from creating a stunning arrival experience to ensuring that outdoor space is useable and innovative yet is in-keeping with the intrinsic design and history of each location.
Turner will also be responsible for recruiting, managing and mentoring a team to maintain each property’s outdoor spaces.
“We’re looking at all aspects of the outdoors, from introducing sculptures and outdoor kitchens, to creating new kitchen gardens, bee hives and bug hotels to encourage native wildlife. We’re designing new initiatives including outdoor gyms and walks that subtly encourage our guests to explore and experience some of the highlights of our hotels and venues’ beautiful surroundings.”
Laurie Nicol, De Vere chief operating officer, commented: “We are a significant way through a major programme of investment in our portfolio to ensure that it is ‘future fit’ and that we continue to meet the diverse requirements of our clients.
“A big component of this is focused on enhancing our impressive outdoor spaces to ensure that they effectively cater for the ever-growing trend for incorporating the great outdoors into meetings and events.”
In addition to the appointment, the investment includes the addition of super-fast outdoor wifi up to 100m from the property.