Best Western has reported a rise in the number of independent hotels interested in joining the collection, as it beats its previous best annual recruitment figure despite the impact of Covid-19.
The hotel group has activated 22 properties to date and plans to more than double that number by the end of the month, with interest from independents and small groups keen to sign up.
In the past two months Best Western has activated two hotels from The Cameron Group, Seckford Hall, Woodbridge and The Olde Barn, Grantham.
Mark Stanley, head of Best Western Hotel Development said: “The phrases I keep hearing from those enquiries are retained independence, flexibility and low cost, a brand that lets hotels be themselves. We are proud to be providing great hotels with a home that offers all of those things, especially at this uncertain time.”
Best Western is part of an industry taskforce of hospitality leaders working with UK Hospitality to co-ordinate a consistent approach to hotel reopening, safety standards and cleanliness.
About a quarter of Best Western’s 280 hotels remain open to provide accommodation for NHS staff, key workers and places of safety for the vulnerable.
Earlier this month, chief executive Rob Paterson spoke to BH about recovery plans after Covid-19.