Self-catering breaks will be in high demand when consumer confidence returns to the UK hospitality sector, according to new research by Sawday’s.
A survey of over 4,000 UK travellers found that the industry is set for an ‘Indian summer’ of domestic travel, with own space, hygiene and flexibility being the top concerns when making a booking.
The research found that 70% of those will opt for a self-catering break and nearly half of travellers (45%) of those questioned saying they will be booking last minute, waiting to see what travel restrictions are in place before committing.
Confidence in booking a holiday will be crucial in encouraging visitors to return; over 70% have less confidence in booking a UK holiday than they did before Coronavirus and this figure rises to 90% for booking a European holiday.
Nearly three quarters of travellers surveyed (73%) say their priority is domestic breaks, interestingly it is the older audience (50+), that are more likely to consider Europe, with nearly 30% saying this is their priority.
The most important factor for travellers when thinking about booking a holiday is ‘hygiene of the property’ (80%) followed by ‘flexibility of booking terms’ (64%).
When planning for the months ahead, many are planning for 2021 (45%) with September (40%), October (34%) and August (27%) the most likely months for travel in 2020.
Younger travellers have slightly more confidence in getting away this summer – the most popular months in 2020 are August (40%) and September (40%) and 20% planning to travel in July
Mike Bevens, managing director of Sawday’s and Canopy & Stars says: “The findings point to cautious optimism about domestic travel this summer, and are mirrored by our own booking data. We have seen a significant uplift in visits to the website and bookings over the last week, but the confusion over exactly when and how we will be able to travel again is pushing bookings back to later in the summer. We expect to see strong and ultra-last minute demand for UK places in August and September.”