Shiva Hotels and Reuben Brothers have entered into a joint venture to transform a prime site in London’s Soho into a ‘luxury lifestyle’ 200-bedroom hotel.
The companies are working closely with the local community and Westminster City Council to combine two separately consented hotel schemes on Great Marlborough Street and Poland Street.
BH reported last week that JLL and Michael Elliot advised Quadrum Global on the sale of 54 and 55-57 Great Malborough Street to renowned hospitality entrepreneurs, David and Simon Reuben.
The site comprises two prominent adjoining freehold buildings currently totalling 44,000 sq ft with 100 ft of prime frontage to Great Marlborough Street.
Now the Brothers will work with Shiva Hotels to create the new property, comprising 200 bedrooms, restaurant and retail space.
Rishi Sachdev, managing director of Shiva Hotels, commented “We are delighted to be working with the Reuben family on this joint venture. We are looking forward to adding another truly great central London location to our soon-to-be revealed luxury lifestyle hotel brand.”
In addition to the Soho development, other sites that will come under Shiva Hotel’s new umbrella include Marylebone Lane, Covent Garden, Buckingham Gate and Holborn.