‘Shopify for hotels’ leads to 40% increase in direct revenue for these luxury properties

shopify for hotels

Luxury hotels have experienced up to 40% increase in direct revenue as a result of implementing the hospitality industry’s first unified ecommerce platform, onejourney – billed as ‘Shopify for hotels’.

Developed and powered by leading hotel technology business Journey Hospitality, the revolutionary platform has been deployed across 30 leading luxury hotel websites including Grantley Hall, Callow Hall Hotel – Wildhive, Seaham Hall and The Elms. A further 57 luxury hotels and resorts worldwide are scheduled to benefit from onejourney’s unified shopping experience by the end of Q3 2022.

onejourney’s groundbreaking technology revolutionises ecommerce for the hospitality sector, enabling hotels to sell their wide variety of products and services in one seamless guest transaction, improving the customer experience and driving direct revenue. The ecommerce platform caters for the consumer growth in ‘on-demand’ and ‘personalised’ services, with guests able to customise their own stay by booking rooms, spa, dining and retail products in a single shopping basket.

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On average, onejourney’s hotel clients have experienced a 25% reduction in inbound calls, saving under-resourced operational teams time on administrative tasks. The platform also doubled conversion rates, and facilitated the first multi-product online bookings, accounting for 30% of online orders.

Shopify for hotels shopify for hotels onejourney

The Elms in Worcestershire increased room revenue by 108% YoY, with 34% of all bookings benefitting from multi-product orders. “Since launching with onejourney we’ve improved our online conversion and increased our average order value. Over a third of our orders are now multi-product, driving our direct revenue. onejourney has been a game changer for us,” said Mark Bevan, Managing Director, The Elms.

Wildhive Callow Hall in Derbyshire has increased online transactions by 95%, with almost half of their bookings now made via a mobile device. The hotel’s website has a 63% conversion rate from basket to payment, against an industry average of around 30% (Skift, 2015). Renowned for a sumptuous dining experience, Callow Hall has also seen almost 300 table bookings made in just one month.

Simon Bullingham, Journey Hospitality’s CEO, said: “Guest experience starts on the screen of a device, not at the gates of a property. Aspiring hotels have recognised this and have come to us to revolutionise their online point-of-sale to drive their conversion. Consumers demand choice, flexibility and services that value their time. We developed onejourney with guest expectations at its heart, working with live inventory basket functionality and one single check-out.”

In an industry besieged with staff shortages, high guest expectations and an always-on consumer, hotels need to provide an exceptional online guest experience. By thinking holistically as a retailer and utilising onejourney, hotels are able to surface more products and provide guests with an intuitive digital journey, encouraging the purchase of more products and higher valued experiences.

onejourney integrates with leading booking engines and software systems including Synxis, RoomLynx, Guestline, ResDiary, and Core by Premier with further integrations planned to handle bookings and orders for all business units.

Find out more or book a demo at

Tags : Journey HospitalityonejourneySUPPLIERSTECHNOLOGY
Eamonn Crowe

The author Eamonn Crowe

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