Simon Jersey gets into season with new fashion-forward hospitality range

SJ Contemporary collection

Uniform designer Simon Jersey has launched a new collection for hospitality teams to meet demand for more fashion-forward suiting.

The uniform provider has created the suiting range, Contemporary, in line with recent catwalk trends from around the world.

This follows demand from the hospitality sector for front-of-house uniforms that are smart and professional, as well on-trend.

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Contemporary offers suiting for both men and women in modern plum, light grey and royal blue colourways. Inspired by designer fashion the lines are slim and body skimming to offer a sleek silhouette.

The range is also full of features that are great for hospitality teams. All the garments offer Lycra for stretch and a Teflon coating to protect against accidental spills. Trousers also have a permanent crease for ease of ironing and a responsive waistband for added movement.

Paul Farrell, sales director, at Simon Jersey, said: “Our customers told us that it was hard to strike the balance between professional and fashionable uniforms and we’ve launched Contemporary to meet their needs.

“In hospitality first impressions count, more than in any other industry. Uniforms need to project the brand image and tell a story about the type of service customers will receive. They also need to be practical which is why we’ve packed the new range with innovative features.

“The reaction from customers so far has been incredibly positive, especially from hoteliers. We’re looking forward to introducing the range to more hospitality businesses across the UK.”

Aztec Hotel & Spa, Bristol, part of Thwaites Hotels, is one of the first customers to introduce Contemporary suiting to its front-of-house uniform.

Gareth Ireland, general manager at Aztec Hotel & Spa, said: “We were very impressed when we were presented with the Contemporary range; it’s the ideal solution for the managers and reception team. They look polished and professional yet modern and up-to-date. They’re enjoying their new uniforms and customers have commented on how good it looks too.”

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Zoe Monk

The author Zoe Monk

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