Sleep show returns for 2017 with loyalty top of the agenda


Sleep show returns to London in November with the theme, ‘Loyalty: Lessons in Love’ shaping the popular design exhibition.

Returning to the Business Design Centre between 21-22 November, the show this year sees a twist as a result of a new partnership with Ipsos Loyalty.

The exhibition hosts a number of exciting features, with top suppliers lining the aisles showcasing their latest designs and innovations, and a series of special interactive sessions tailored to help the hospitality sector excel through striking style and interior design.

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The annual Sleep Set competition sees four leading international design practices bring to life the theme. Each team will develop a guestroom exploring how design contributes to the more emotive and elusive ingredients for successful hotels, guest retention, relationships and advocacy, proposing a guest experience so meaningful that loyalty becomes love.

The Conference – This will also explore the theory and the practice of “Loyalty: Lessons in Love”. Forward-looking panels of experts working in hotel development as well as operators, investors, designers and innovators will debate this and other topics likely to impact the industry in months to come; roundtables will offer face-to-face opportunities to learn from the leaders.

Spaces – Returning in 2017 is the innovative collection of product showcases, each designed as an imaginative interpretation of different hotel areas. These spaces created by select furnishing and accessory suppliers will further explore loyalty and love through designs that emphasise human touchpoints within the guest journey.

Late night opening
Once again Sleep will stay open until 8.30 pm on Day One to allow time-pressured designers to attend, for more business to be done and for networking to be enjoyed with a party vibe.

“Sleep is a community of boundary-pushing innovators and design philosophers who are intuitively aware of how spaces affect human nature,” says Joel Butler, Brand Director of Sleep. “Sleep 2017’s theme plays to this strength. Whether family, friends, colleagues, or hotel guests, the qualities of loyalty and love speak to every person’s desire to feel valued. At this year’s event, visitors will learn how design can spark feelings of wellbeing and love, which in turn creates cherished experiences guests seek to recapture through repeat visits. After all, being hospitable should be at the heart of the hospitality business.” GROHE – founder sponsor.

Tags : exhibitionshowsSleep
Zoe Monk

The author Zoe Monk

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