Small Luxury Hotels of the World has appointed a new chief executive officer, as Filip Boyen resigns after three years at the helm.
The global, luxury, independent hotel consortium has welcomed Jean-François Ferret to the role, starting in September.
Based in the company’s London headquarters, Ferret will take responsibility for SLH’s international teams and will lead strategic direction of the brand’s portfolio of over 500 SLH hotels in more than 80 countries.
Ferret joins from his most recent role of CEO at Relais & Châteaux, where he held the position for more than six years.
During his tenure, he increased brand awareness, international sales and developed a new digital platform.
He also boasts experience with the likes of American Express Travel, Thomas Cook, and the Compass Group.
Jérôme Tourbier, president of the advisory board of directors of Small Luxury Hotels of the World says: “I am very pleased to welcome Jean-François Ferret as CEO. His experience and talent will enable the organisation to take another step forward in developing the activities of our hotel members and to grow the SLH brand internationally. His knowledge and expertise within the travel, hospitality, luxury and technology industries are key assets needed within the fast changing and developing global landscape”
Jean-François Ferret adds: “Small Luxury Hotels of the World has gone through significant change in the last few years and I look forward to leading the talented international teams in further strengthening the brands operations and global footprint.”