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Soho House’s ‘budget-luxe’ hotel concept instructs agent to identify 100 sites

Mollie’s

Mollie’s – the affordable hotel and diner concept conceived by Soho House’s Nick Jones – has instructed property agents to find it dozens of new sites to take the brand national.

There are currently two Mollie’s sites in the UK, but the brand has employed leisure property specialist Fleurets to support ambitious plans to expand to 100 sites over the next 10 years.

It will oversee site search and acquisition, both in roadside and city centre locations.

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Mollie’s launched in 2019 with a Motel, Diner & Drive-Thru in Buckland, Oxfordshire, followed earlier this year by the second at Cribbs Causeway, Bristol, where the group invested in excess of £15m.

A third, larger hotel in the former Granada TV Studios in Manchester city centre is scheduled to open in 2022 with Soho House located above Mollie’s on the building’s top floors.

A further 10 locations have already been earmarked as part of the immediate expansion plan.

Exclusively designed by the Soho House interiors team, Mollie’s mission is to forge a new ‘budget luxe’ proposition within the travel and leisure industry – focusing on stylish, affordable stays, contemporary design, excellent service, innovative tech, sustainability and destination dining inspired by the retro American roadside diner.

Mollie’s has two formats and are seeking two- to three-acre freehold sites in strategic edge-of-town or roadside locations with the opportunity for 75-plus bedrooms, 145-plus cover diner and car parking.

The city centre model will focus on prime city centre locations with high prominence with an opportunity for over 100 bedrooms, 145-plus cover diner and 125-plus cover lounge and bar.

Fleurets head of hotels Paul Hardwick and head of urban markets Kevin Conibear are leading the drive for new opportunities.

They said in a joint statement: “Mollie’s has reinvented the perception of the roadside hotel and diner, with high quality accommodation and dining, but at affordable prices. The customer response to Bristol has been hugely positive and this is a welcome addition and enhancement to the vibrancy of our city centres and edge of town, roadside locations.”

Mollie’s Motel & Diner was originally conceived by Soho House founder and CEO Nick Jones and is now backed by a new strategic shareholder cohort and led by managing director Darren Sweetland, formerly of Soho House and Tesco.

Tags : Mollie's Hotel & DinerSoho House
Andrew Seymour

The author Andrew Seymour

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