The Master Robert Hotel in Hounslow is to relaunch as ibis Styles Heathrow East hotel by the end of the year.
Following Splendid Hospitality Group’s acquisition of the 125-bedroom hotel 16 years ago, the property now set to undergo a reconstruction with a new design drawing inspiration from Hounslow’s Golden Mile and early to mid-20th century buildings such as the Hoover building, Firestone headquarters and Gillette factory.
Colin Tedder, director of development for Splendid Hospitality, will be working with principal contractor TW Construct to lead the build, construction and set-up of the new property, whilst interior design is being led by Wakefield-based independent designer Matthews Mee.
ibis Styles Heathrow East is Splendid Hospitality’s fourth franchise with Accor Hotels.
CEO of Splendid Hospitality, Stuart Bailey, says: “After working on the development of this property for several years, I am pleased to see it coming to fruition. It is an unusual proposition with hotel and residential accommodation and I am very passionate about it and what it will bring to the local area.”
Philip Lassman, vice president, head of development, AccorHotels UK & Ireland, commented: “We’re thrilled to be partnering with Splendid Hospitality on another hotel which will take the ibis Styles UK network to a significant milestone of 25 hotels. We’re seeing considerable appetite from investors and owners for brands like ibis Styles that have international recognition but still offer an element of flexibility and local feel. This exciting development by Splendid Hospitality plays perfectly to the ibis Styles reputation for delivering an upbeat, stylish hotel experience to guests.”