St Helens Hotel is set to operate under the Mercure brand after a £1m transformation by its new owners.
The Estee Group, who purchased the 84-bedroom hotel last year, have since invested in replacing and upgrading furnishings throughout the building, and will begin a franchise agreement with Mercure from May 28.
The renovation included works to repair the roof, refurbish bedrooms and public areas, and transform the conference and events facilities.
The 1522 Sports Bar opened on the ground floor in March.
Estee Group owns and manages two other Mercure-branded hotels in the UK, the Mercure Thame Lambert and Mercure Newbury West Grange.
Taher Tayeb at the Estee Group explained: “We have invested a significant amount of money into this landmark hotel to make it a centrepiece of the town. We know the Mercure brand well and it is a great fit for this hotel, combining the strength of an international network with a strong commitment to quality and local inspiration.”
General manager, Aquleem Khan, will lead the new team that has been recruited over recent months.
Mercure St Helens is the second opening for the brand this year, following the launch of Sheffield Kenwood Hall in March.
The Mercure brand can be seen in over 80 hotels in the UK and over 800 worldwide. The latest addition to the Mercure collection further bolsters Accor’s global network of 4,800 hotels, resorts, and residences across 100 countries