A four-star hotel in Co Down has completed stage four of its £4m renovation programme as the business continues on the up.
La Mon Hotel and Country Club has given its bedrooms in one accommodation wing an upgrade, with an investment of £750k to mark the fourth phase of a redevelopment.
The property will also undergo a £2m refurbishment of its banqueting, conference and events suites and reception spaces later this year to complete the whole project.
Financial director Geoffrey Weir said the hotel would also redevelop its grounds.
“Running a hotel is a constant investment,” he added. “You’re always finding new ideas. We are a destination hotel so we try to listen to what our clientele want and make provisions to attract new people. We don’t just sell bedrooms, we sell experiences.
“We have benefited from the resurgence of business being up, but we have to work hard on marketing this facility as we are not on the high street,” he added.
And while he believed an increase in room stock here “isn’t good for everyone”, Mr Weir said its boosts competition.
“We are aware of what our competition is doing, so we differentiate what we do. We don’t just offer rooms, we offer experiences, but we can never be content and we have to develop and respond to the client.”
La Mon is one of many hoteliers investing in improvements in the area. A recent report from the Northern Ireland Hotel Federation on hotel expansion showed that 2018 would not only see a rise in new hotel openings but expansion of existing businesses.
These include Bullitt’s £1.75m project to provide 20 new rooms and a new rooftop bar in late 2017, the addition of a £6m urban spa and 30 new rooms to the Fitzwilliam Hotel this year, and the next phase of Ten Square’s expansion, which will increase the number of its rooms from 75 to 131 by the spring.