Almost three quarters of Brits are choosing to indulge in UK tourist destinations this year, new statistics reveal.
According to the latest consumer survey from hospitality business insurer NFU Mutual, 73% of UK residents plan to holiday within the country.
The survey identified that the most popular reason for choosing a UK staycation is the ease of planning at short notice (44%).
London claims the top spot for most hotly-sought after tourist destination, followed by the Lake District, Edinburgh and Cornwall.
Outside of London, the North of England region can expect the highest number of holidaymakers (33%) at destinations including the Lake District, York, Manchester, Liverpool and the Yorkshire Dales, beating off stiff competition from the South Coast (30%) led by Cornwall and Devon.
Darren Seward, hospitality sector specialist at NFU Mutual, said: “It’s wonderful to see that there really is no place like home, with Brits planning to travel across land and sea to explore the breadth of their own kingdom this year.
“London flies the flag for the South as the most popular destination in the UK, but the North is also in demand with its countryside outings and city breaks outweighing the popularity of the Southern seaside.”