Staycity walks on the ‘Wilde’ side and embarks on roll out of new premium brand

Staycity launch of Wilde Hotel, comm by Linda Pettit

Staycity Group has announced the launch of a new premium apartment brand, inspired by Oscar Wilde and will now embark on an ambitious roll out of the new venture across the country.

The news came at the opening of the Staycity Group’s debut Wilde Aparthotels London at The Strand, a new 106-room accommodation offering, spread across eight floors in the capital.

CEO of Staycity Group Tom Walsh cut the ribbon at the new property alongside Wilde’s grandson Merlin Holland, who said he was ‘delighted’ to be involved with the property that has a design and concept inspired by his grandfather.

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Staycity also announced plans to roll out the Wilde brand across gateway city centre locations throughout Europe. The Strand will be followed by a second on Edinburgh’s King’s Stables Road at the end of 2019, two properties in Berlin opening 2019/2020, and another on Manchester’s St Peter’s Square opening in 2020 with 256 apartments.

CEO and company founder Tom Walsh said: “We are honoured to have Merlin with us to mark the opening of our first Wilde and to share some insight into his famous grandfather. It’s fitting that our first Wilde is close to where Oscar lived in London. It is also opposite the Vaudeville Theatre, currently hosting an Oscar Wilde season, and is a short walk from the Oscar Wilde memorial, near Charing Cross.”

Wilde, The Strand, general manager Atul Prakash, who joined Staycity in August 2017 with a strong background in the serviced apartment sector and hotel front-of-house, said that he was delighted with the reception the property had received so far.

“Our guests have already given us fantastic feedback on Wilde – they love the quirkiness of the rooms and the imaginative design touches. The quality of the beds has come in for particular praise too – as has the location of the building with its impressive views over London.”

Tags : apartmentsLondon.StaycityWilde
Zoe Monk

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