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‘Strong industry momentum’ for return of in-person events as planners hunt for venues

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Eight in 10 planners across the UK and Europe are said to be on the hunt for venues to host in-person events, according to new research.

The study from Cvent 2021 Planner Sourcing Report found that 81% are sourcing for events to take place in 2021, and 63% are sourcing for events to take place in 2022 as planners get more confident about hosting events in person.

There is however a demand for venues to provide facilities to enable hybrid events to take place to meet attendee expectations.

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Nearly half (46%) of respondents said that they are organising hybrid events: events that offer both in-person and virtual experiences. 

When asked what venue offerings would most influence their venue sourcing decision for their in-person events, hybrid-ready meeting space and studios (30%) and on-site production and technology expertise (29%), ranked among the highest requested offerings.  

Chris McAndrews, vice president of marketing for Cvent said: “Now, as in-person events return and MICE business picks up, properties must once again adapt their service levels and offerings. It’s critical that hotels are visible to planners online – which is where they are sourcing – and that hoteliers can easily collaborate with planners in real-time in a virtual environment to streamline the sourcing and planning process – for both in-person and hybrid events.”

Cvent, a market-leading meetings, events, and hospitality technology provider, commissioned independent research company, Censuswide, to survey 500 event planners, managers, coordinators and directors across France, Germany, Italy, the Netherlands, Spain, and the UK in August 2021.

Tags : eventsmeetingsRESEARCH
Zoe Monk

The author Zoe Monk

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