The owners of a struggling hotel in Haslemere have submitted plans to develop a residential block on its grounds, in a bid to bring the business back to life and save it from going into administration for the third time.
Permission is being sought to convent a block at the rear end of Georgian Hotel, currently home to 33 bedrooms and a spa, into an apartment complex to help raise £2m to fund a ‘sensitive’ interior design and upgrade of the main building.
The Grade-II listed property, owned by five families who rescued the hotel from administration last August, is aiming to create more of an ‘upmarket boutique hotel’ with a destination restaurant.
The hotel was previously owned by Hollybourne Hotels, but went into administration in February 2014. It was then acquired by Sarah Burke and Mark McVeigh in May 2015 who operated it under Lionhouse Hotels.
Previous owner McVeigh, who is also part of the new consortium, warned the future of the business depended on the new scheme being backed by the community.
Urging the importance of the upgrade in supporting documents, the hotel is described as ‘very tired’ and in need of a ‘significant overhaul’.
The hotel has been struggling to operate a viable business and owners argue that the development is needed to secure the long-term future of the business.
The site has been operating as a hotel since the 1920s. In more recent times, it has also provided conference, restaurant and spa facilities, but in March 2017, the business went in to administration for the second time in three years.
The proposals would see the listed buildings revamped internally to create a boutique hotel with 12- bedrooms and the restaurant upgraded to become a more stylish venue to complement the hotel redesign.
The block at the rear currently runs at 40% occupancy and owners said it ‘was not needed’ so the residential plan would be more viable.